AI
AI apps
Image, video, and text creation tools built on generative models, optimized for mobile and low latency.
- Image generator
- AI video editing
- Writing assistant
App & game publisher
Digital products for millions of users
Azura Global builds and publishes AI apps, mobile apps, and casual games. We turn ideas into products that reach users around the world.
Categories
Three product lines, one publishing platform
Each line has its own team but shares Azura Global's publishing, measurement, and operations infrastructure. Our apps and games are free to download and earn revenue from in-app advertising and in-app purchases; we acquire users through Google Ads App campaigns.
Mobile
Mobile apps
A portfolio of utility, photo, and lifestyle apps published on the App Store and Google Play.
- Photo & camera
- Everyday utilities
- Health & habits
Games
Mobile games
Short-session casual and puzzle games designed for players of every age.
- Puzzle
- Casual arcade
- Logic puzzles
Capabilities
Shared infrastructure for every product
Instead of rebuilding from scratch for each app, product teams share the same publishing, measurement, and AI inference toolkit.
Distribution channels
- App Store
- Google Play
- Web
- API
Cross-platform publishing
A standardized release pipeline from build and testing through market-by-market rollout.
Data & growth
User lifecycle measurement, A/B testing, and conversion optimization across the whole portfolio.
AI infrastructure
A shared inference layer for generative products, optimized for cost per request.
Privacy
Minimal data collection, transparency with users, and compliance with each app store's policies.
Advertising tools
Azura Global Ads Reporting
An internal, read-only reporting tool. Every hour it reads campaign, cost and conversion data from the Google Ads accounts that run App campaigns for our own apps and games, then turns it into spend, CPI and ROAS reporting for our user acquisition team.
- Google API used
- Google Ads API — scope
https://www.googleapis.com/auth/adwords - Who uses it
- Full-time Azura Global employees on our user acquisition team only, on Google Ads accounts owned by Azura Global. No contractors, clients, partners or members of the public have access.
- Data handling
- Access is granted through Google OAuth and can be revoked at any time from your Google Account permissions page. Details are in our Privacy Policy and Terms of Service.
1. Connect with Google
An Azura Global employee with access to our Google Ads manager account signs in with Google and grants access on Google's OAuth consent screen. We never see or store Google passwords.
2. Read campaign data hourly
Through the Google Ads API (GoogleAdsService search queries) we read account structure, App campaigns, ad groups, assets and metrics such as impressions, clicks, cost, installs, in-app conversions and conversion value.
3. Report and reconcile
The data is joined with our install, in-app purchase and ad revenue data to produce spend, CPI and ROAS dashboards per app, campaign and country, plus alerts when a campaign drifts off target.
4. Read-only by design
The tool never creates, edits or removes anything in Google Ads. Budget and bidding changes are made by our team directly in the Google Ads interface.
Careers
Build products for millions of users, with us
Ship fast, learn fast
Short release cycles, decisions grounded in real user data.
Product ownership
Each team owns the full product lifecycle, from idea to growth.
Global scale
Products serving users across many different markets worldwide.
Don't see the right role?
Send us your resume — we're always looking for great people for our product teams.